Paul Freeston joined Apetito UK in 1999 as Sales & Marketing Director and became Chief Executive of Apetito UK in 2001.  He is also a member of the Main Apetito International Board, President of Apetito Canada and a Director of Apetito France and Apetito Germany.

In the UK his key areas of responsibility include ensuring that Apetito maintains and improves its customer focus and customer service, development and execution of the overall company strategy, ensuring that Apetito continually creates competitive advantage across its business and development of the Apetito team to be truly world class.

Paul is also actively involved the in food industry.  He is Deputy President and Treasurer of the Food & Drink Federation and President of the British Frozen Food Federation.  He is also a Companion of the British Institute of Management.